Marketing, Promotion &Merch., Trade Availabe to work in : São Paulo, Grande S. Paulo |
Technical Summary Þ 10 years experienced in Institutional and Product Marketing planning, Promotion and Merchandising, which 4 years in Sales and Trade Mkt too. Lived for 6 months in Los Angeles/CA – USA, studying American retail and improving the English language skills – Jul-Dec/99. |
Specific Knowlegdes Initiative, very good relationship,
leadership and creativity.
Objective to results and profit.
Þ Consulting, structure and positioning of Marketing Strategy Plans in point-of-purchase and In Store Advertising (TV Point-Sonae Project), making R$ 240.000,00 in commercialization of promotional project release. |
Relevant Experience Management of Marketing plans to create extra Sales revenue, counting takeover revenue targets of R$ 3 millions /2000 and R$ 13 millions /2001, in the chain of super and hypermarkets.
Development of business strategy and brand awareness targets of BIG hypermarkets, increasing Sales volume in 16% and the BIG brand awareness at 31% in São Paulo area (BIG-Jô Soares Campaign). Annual budgetary control and cost reduction.
Develop and arrange Marketing, Advertising and Merchandising plans of the brand categories (Knorr®, Hellmann’s®, Maizena®), increasing over 12% their market share, and also of the SKY digital satellite TV, increasing from 180.000 to over 520.000 subscribers. Releases of new products
Management of Foreign Special Clients Accounts (Leroy Merlin, Castorama, The Home Depot and Tendtudo) to develop trade agreements, releases and promotions with the products of Eliane Revestimentos Cerâmicos, increasing the Sales volumes of ceramic tiles from 4.000 m2 to over 45.000 m2/month.
|
Education Executive MBA - Marketing
Escola Superior de Propaganda e Marketing – ESPM
São Paulo – SP Jul/1997 - Jul/1999
Economics - Graduation
Fundação Armando Álvares Penteado - FAAP
São Paulo – SP 1992 - 1997
Technical High School – Computer Science
E.T.E. Lauro Gomes
S. Bernardo do Campo – SP 1988 - 1991
Promotion and Merchandising
Escola Superior de Propaganda e Marketing - ESPM
São Paulo – SP Mar - Jul/1997
Presentation and Rhetoric Technics
Instituto Reinaldo Passadori
São Paulo – SP Apr/2002
Intensive English Program
American Language Center - UCLA
Los Angeles – California - USA
Aug - Dec/1999
|
Foreign Languages English – fluent
Spanish – basic |
Personal data Brazilian, 29 years old, single |
|