Marketing Research Manager Availabe to work in : São Paulo, Grande S. Paulo |
Technical Summary I develop marketing research and competitive intelligence studies and methodologies, focusing consumption behavior, communication and corporate knowledge management.
I work actively in suppliers and innovative methodologies development for specific requests concerning products life cycle, retail, financial market, branding and communication.
The researches I lead has created products and lines innovations and reformulation, communication and brand positioning strategies and tactics. |
Specific Knowlegdes Analysts team and projects management
Teams leadership concerning planning, self-development, team work and client oriented focus
Qualitative and quantitative marketing information acquisition planning and analysis, focusing managerial treatment and decision taking support
Suppliers and marketing research and BI methodologies development
Planning and analysis of pricing, segmentation, tracking, layouts, branding, trademarketing and communication researches, acting in the whole process of each project
Fluency in multivariate / factorial, cluster and conjoint quantitative and qualitative methods
Researches for retail categories management for trademarketing
Recommendation and results presentation for internal and external clients
Corporate knowledge acquisition, recycling, systematization and management through computerized methods and processes |
Relevant Experience - BankBoston Banco Múltiplo S.A. (Bank / Financial)
Marketing Research Manager
Dec/00 up to today
- Sadia S.A. (Food Company)
Marketing Information Expert
Apr/98 to Dec/00
- IPSUS Instituto de Pesquisas e Suporte Social (Marketing Research Agency)
Marketing Research Analyst
Sep/95 to Feb/98
- Datafolha Instituto de Pesquisas (Marketing Research and Public Opinion Agency)
Statistical Planning Assistant
Jan/92 to Aug/95
- IBGE – Instituto Brasileiro de Geografia e Estatística (Demography Government Agency)
Statistic and Research Technique
Jul/91 to Jan/92 |
Education - Graduation in Sociology * PUC-SP (1990/1995)
- Specialization in Social Communication * ECA/USP (1997)
- Master in Anthropology * PUC-SP (1998 - not finished)
- MBA in Research and Information Management * ESPM (2003 - ongoing) |
Foreign Languages Italian - native speaker
English - fluent
Spanish - fluent |
Personal data Brazilian, 31 years old, married |
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